Month: July 2020

How The Global Pandemic Has Changed The eCommerce Industry in Australia

How The Global Pandemic Has Changed The eCommerce Industry in Australia

If you haven’t noticed, the global pandemic has caused more than a few changes this year. Actually, there has been a significant shift in consumer behavior – online purchases in April 2020 were 6.8% higher than the busiest period in 2019.  That’s just one of the few key insights provided by the Australia Post eCommerce …

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Website Page Speed Insights

Webdesign: what are the foundations of a good website?

What are the foundations of a good website? Obviously, we are an advertising agency specialized in driving traffic to your website. In doing so, our #1 goal is to generate more sales and leads on your website. Many of our clients are eCommerce businesses and online startups with lofty goals of generating high profits with …

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how to advertise on google

How to Advertise on Google: The Complete Guide

Did you know that Google advertising revenue contributed to 83.3% of the Alphabet’s total revenue in 2019? Google is the largest search engine with more than 70% share of the search market. If you’re not advertising on Google, you’re missing out on potential leads. Most small businesses find Google advertising incomprehensible. Given the dynamic nature …

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Direct vs. Facebook Traffic in Google Analytics + UTM Tracking

Direct vs. Facebook Traffic in Google Analytics + UTM Tracking

How can I track my Facebook Ad results? UTM Tags will help you understand your analytics and adjust accordingly to get better results The answer is in Google Analytics  If you are testing out Facebook ads to increase sponsored/organic traffic to your website and increase purchases, you will need to become familiar with UTM and …

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