Month: July 2020

how to advertise on google

How to Advertise on Google: The Complete Guide

Did you know that Google advertising revenue contributed to 83.3% of the Alphabet’s total revenue in 2019? Google is the largest search engine with more than 70% share of the search market. If you’re not advertising on Google, you’re missing out on potential leads. Most small businesses find Google advertising incomprehensible. Given the dynamic nature …

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Direct vs. Facebook Traffic in Google Analytics + UTM Tracking

How can I track my Facebook Ad results? UTM Tags will help you understand your analytics and adjust accordingly to get better results The answer is in Google Analytics  If you are testing out Facebook ads to increase sponsored/organic traffic to your website and increase purchases, you will need to become familiar with UTM and …

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