Are you wondering whether or not your business needs to employ the use of Google Ads? Well, if that’s the case, you’re already missing out. Google Ads have plenty of use potential for businesses of all sizes, so let’s find out why.
In this article, we will cover the pros and cons of Google Ads.
So keep reading to learn more.
Are Google Ads for Me?
If you own a business, the simple and only answer is yes. No matter what type of services or products you offer, They can assist you in reaching the right person at the right time in the right location, which means you get to drive direct revenue.
With the many changes to the Google Search Results, the display location of organic ads has moved as well. Most listings now show below the fold, which means you have to scroll down to find it.
However, Google Ads are displayed above the fold and are prone to help you capture the attention of many people in a short amount of time. So let’s take a look at the pros and cons.
First things first, let’s start off with the positives. Considering the vast application of Google Ads, we will only cover the most important of the benefits. Two to be specific: advanced targeting and quick results.
In most targeting campaigns that base their reach on keywords alone result in too diverse of an audience, which means uninterested searchers are the bulk of the group.
When using Google Ads, you want to ensure that you reach relevant individuals, and Advanced Targeting is exactly for that purpose. The options available are simply exceptional.
You can reach customers based on who they are, where they are, what they are searching for, how they have interacted with your business in the past.
Not to mention, you can set ads to appear at certain times of a day or days of the week. For instance, you might want to send traffic to ads only when somebody can respond to a phone call at your business. Setting a schedule for ads to run during business hours solves that.
Or if you see an uprise of customer visitation on your website during lunch break, you can modify your bids to primarily show up at lunchtime. Whatever you want to do, Google Ads can help in doing it.
In traditional advertising, you have to wait a long time to measure the results. In some cases, it takes as long as several months. In Google Ads, you can see an ad and keyword performance with real-time accuracy. Because data is accessible in an instant, you can measure the faults and adjust to it accordingly.
Even though results are quick it is recommended not to measure campaign performance based on them. It’s recommended to run ads for at least two weeks and apply significant edits.
And if your budget is low, you might want to wait even longer. Letting the ads reach their full potential will ensure that you make changes that are relevant to the end goal, thus producing positive results.
Now moving on to the disadvantages. Now Google Ads has a lot going for it and considering that it can be hard to keep up and learn the platform. So the learning curve is there, but it is manageable for those who persist.
It is very robust, so it can be hard to keep track of all the tools, especially if you don’t know how to use them all. The advantage of Google Ads is the fact that Google has an Academy for Ads, which practically pushes you into learning more. It is free, and when you complete two separate courses, you get a Google Ads certification.
Currently, it has six opportunities for platform education, and they are Shopping Ads, Digital Sales, Programmatic, Google Ads Video, Google Ads Search, Google Ads Mobile, Google Ads Display.
In any case, some businesses might not have the time to complete this training. So it’s not uncommon for businesses to hire certified experts to help steer their ad campaigns in the right direction. They help spend money to make more of it.
Google Ads are pay-per-click, which means you need to have a healthy budget and appropriate targeting systems in place. What you are capable of spending will determine how and where your ad will appear.
If your industry is very competitive, you will need to spend more money to ensure that your ad is above the fold.
Once you find your sweet spot for ad spends, you can set the targeting budget to reflect the desired CPA, how much you are willing to spend per conversion. This will help you set spending goals, and Google will show ads that fit this exact evaluation.
Ad Services for You
Now that you know why Google Ads are worth it, you are well on your way to deciding whether or not you will outsource your use of them.
In any case, if you have had trouble in the past with running ads, or an ad agency has delivered underwhelming results, we (Cloud Clicks) can help you like no one else has done before.
If you’re interested in delegating your Google and Facebook ads to people who understand the platforms, get in touch with us now and we will happily accommodate your needs.