johannes

copy-writing

What Is the Ray Edwards P.A.S.T.O.R Framework?

If your copywriting doesn’t sell enough, it might be helpful to use the P.A.S.T.O.R. framework. When people can write effective sales copy, they can just about write your pay-check, too. It’s impossible to find a broke copywriter. Usually, these professionals create money with nothing, However, copyrighting might fail a small business if it’s not using …

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Digital Marketing vs. Digital Advertising: What’s the Difference?

Marketing is essential because every business wants to get its message across. However, it’s intimidating to choose the most effective and powerful channel. Many people feel that digital marketing and advertising are the same things, and they are interrelated. Most marketers use the terms interchangeably, but that doesn’t mean they’re the same. Let’s define both …

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How to Make Customers Buy From You – Gaining Trust in a Competitive Online World

In the natural order of things, after you’ve done your marketing, the next step is sales. Since the whole world moved online, the Internet has become a very crowded marketplace indeed. Contrary to what you might have seen some other businesses doing, the way to convert customers and generate sales is not to shout the …

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