johannes

Direct vs. Facebook Traffic in Google Analytics + UTM Tracking

How can I track my Facebook Ad results? UTM Tags will help you understand your analytics and adjust accordingly to get better results The answer is in Google Analytics  If you are testing out Facebook ads to increase sponsored/organic traffic to your website and increase purchases, you will need to become familiar with UTM and …

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Why are SEO and digital marketing important?

Search engine optimisation (SEO) and digital marketing go hand-in-hand when it comes to growing your business’s digital presence. They’re both vital components in building your brand and without them both working together, your marketing efforts are going to fail. But why exactly are SEO and digital marketing and advertising essential, and what could they provide …

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