johannes

email-marketing

An Essential Guide to Email Marketing for Small Businesses

Small businesses are heavily dependent on marketing strategies to get ahead. For these enterprises, it’s critical to foster relationships with their patrons and business partners to generate leads and build a loyal customer base. To do so, they’ll have to use various communication channels. Nowadays, almost everyone has an email address. People use them for …

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Debunking the Most Common Myths about Google Ads

With Google dominating 90% of the search engine industry, Google Ads has become the most popular pay-per-click (PPC) platform for ads. However, its popularity doesn’t explain much about the complexity of Google Ads. Without correct knowledge, it may be a tricky world to navigate.  Learning about Google Ads is learning about its different facets. Once …

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Here’s Why You Should Use Both Google and Facebook For Advertising

When it comes to promoting your business, it may not be enough to use one method simply. Although it would be best to streamline advertising efforts, you must also use all possible ways to reach potential consumers. When it comes to maximising both Google Ads and Facebook Ads, you will undoubtedly capture your target market. …

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GMB

Building A Google My Business Account — 10 Quick Tips

Google My Business (also known as GMB) is a powerful tool for small businesses. Using it correctly can unlock an enormous amount of traffic, insights, and potential leads. However, using it incorrectly could keep customers from engaging with your brand. Making a Google My Business account isn’t that difficult. Realistically, it will only take you …

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Apple’s Email Privacy Changes and how it will affect your digital marketing

On 7 June 2021, Apple announced Mail Privacy Protection. Unfortunately, this means that our already unreliable email data will become even more unreliable from a digital marketing perspective. For example, when you send a marketing email in an ideal world, you can track when it was received, when it was opened, the IP address, what …

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