Blog - Cloud Clicks Digital Marketing & Advertising Agency Sunshine Coast

Why are SEO and digital marketing important?

December 9, 2019 by johannes

Search engine optimisation (SEO) and digital marketing go hand-in-hand when it comes to growing your business’s digital presence. They’re both vital components in building your brand and without them both working together, your marketing efforts are going to fail. But why exactly are SEO and digital marketing and advertising essential, and what could they provide you?

Understanding How People Find You

In the modern-day, people usually find other businesses by searching on Google first. Even if a friend has recommended them a store or service, they’re very likely to search on Google to confirm the location. And also check out the reviews to see if they’re a trustworthy company. Most internet sessions start with a Google search. Billions of users access Google daily, totalling to about 5.6 billion searches in a single day. Those are incredibly impressive stats and also a vast potential audience for your business.

If you want to grow your business, it’s important to understand just how big the audience on search engines is. You want people to search for a product or service and have your name appear at the top. Still, it would help if you also remembered that many other companies are competing for the same spot. To stand out from them, you have to focus on your digital presence as a whole. This means working on your authority as a service, the content you have on your website and also how popular you are on social media.

By taking in all of these different factors, you can drastically improve your business’s exposure on the internet, resulting in generating far more leads.

How Search Engine Optimisation and Digital Marketing Help

Search engine optimisation is a method of acquiring more internet traffic by making your website more appealing to search engines. This means using more keywords that are searched by your audience or making your website more attractive to mobile users. You can achieve this by having fast-loading pages, seamless browsing experience and a responsive website.

Digital marketing, on the other hand, is a term used to describe many different advertising platforms. For instance, it could cover search engine optimisation but also social media pages, pay-per-click advertising, email marketing, email ads, and so on.

As such, you can consider SEO a form of digital marketing.

Taking Advantage of SEO and Digital Marketing

To make the most of your SEO, you’ll need to speak to a specialist that will perform a thorough audit of your website. This audit will result in a far better understanding of your current situation as a business and how you can improve your overall visibility as a business.

If you’d like to learn more about SEO and digital marketing, don’t hesitate to contact us today to see how we can help your business flourish in the digital world. With our passionate and dedicated team of specialists, we’ll help you create a comprehensive digital marketing plan that will give your business a much-needed boost.

Whitelist Instructions

October 17, 2019 by johannes

You’ll need to whitelist our email address to make sure you receive updates from us regarding the services we’re providing.

Follow These Instructions for Gmail:

1. In your inbox, find an email from info@cloudclicks.com.au (eg. the Welcome email).

2. Drag this email to the ““primary“” tab of your inbox.

3. You’ll see that our emails will go to your primary folder in the future!

For other email service providers (Yahoo, AOL, etc.), please add us as a contact in your address book. Further instructions can be found here.

Neto SEM / PPC Partner

September 26, 2019 by johannes

We are a Neto Partner for SEM / PPC and lead generation

We’re pretty excited to announce that Cloud Clicks is now officially recognised as a Neto partner. We are recognised specifically for SEM (Search Engine Marketing), PPC (Pay per click advertising) and lead generation. We’re looking forward to helping Neto clients in Brisbane, the Sunshine Coast and the rest of Australia get a return on their ad spend. And to run profitable ad campaigns.

We’ve already been recommending Neto to a number of our clients in the past. And have done quite a bit of work with the Neto platform before. Over the years, we’ve been looking at different e-commerce options to find the best solution for our clients’ needs. We’ve seen a lot of clients come to us with Magento or WooCommerce, WordPress or WIX sites. All kinds of platforms. And most of them had quite a few issues. Then we’ve done a lot of research to find out which platform is the best. Which one we can recommend. And we’ve landed on Neto and Shopify. More on that later.

So what exactly does it mean to be a Neto partner? Neto has transitioned from offering a lot of services in house to a team of trusted agencies, that they recommend to their clients. We are a digital advertising agency. And we help clients make money from their digital ads. So in this scenario, we work with online store owners to set up their Google ads or Facebook ads. Manage their search ads, dynamic ads, shopping ads, merchant centre and remarketing. Set up the feeds, manage the feeds, submit the feeds to Google and Facebook and maintain them.

We take care of all that stuff. And then we run the ads. And we’ve got a pretty good track record. In the past 12 months, we’ve been managing over $800,000 in ad spend for eCommerce stores, and we’ve generated over $11.5 million in revenue from that ad spend. So that means on average, our customers get a 14 X return per dollar spent. So have a chat with us and see what we can do for you.

Why are we so excited to work with Neto?

What do we think is fantastic about Neto? And how is it different from Shopify? And which one is better?

We’ve done quite a bit of research to figure out what is the best platform to recommend. And we’ve landed on Neto and Shopify, and basically, we think Shopify is a great place to start with. So if you’re starting your first e-commerce store, if you’re venturing into that space, Shopify is a great place to start. It allows you to to grow, and a lot of large stores are run on Shopify.

If, however, you’re looking for an integrated approach. If you are a midsize shop and especially if you have retail outlets, you might need to sync your stock levels across different locations. Maybe you’ve got a warehouse, two warehouses and two, three, four, five, six locations.

Neto is, really great for that.
We’ve had a lot of pleasant experiences with Neto for those advanced solutions. Product and stock level management across multiple locations. You can use it for your POS system and your online store.
Another nice feature is the Neto integrations. They integrate with Afterpay, PayPal, Stripe out of the gate. You can integrate with Australia Post, MYOB, XERO, TOLL, QuickBooks. All super important. The more you can automate, the better. And you can integrate with a whole bunch of other platforms as well, like email marketing, accounting, help desk solutions,… So there, there’s a lot of options available.

So, if you are on Neto or Shopify and or any other eCommerce platform, we can help to get a better return for your ad spend. We can optimize your product listings and descriptions and then submit them to different platforms like Google merchant centre set up Google ads, dynamic remarketing, Facebook ads, Instagram ads.
If you want to have a chat about how much we can save/make you: Schedule a FREE session using this link.

GOOD Facebook News

January 25, 2018 by johannes

Facebook announced it will make the user experience more “meaningful” by ranking posts on your news feed based on how close you are to the person and the potential interactions a post may initiate. This move has come after the social media giant received much criticism about all the meaningless clutter on a person’s news feed.

From now on posts from friends and family (people) will be ranked higher than posts from media, businesses, organisations and public figures (pages).

So what does this mean for you?

The companies relying predominantly on their organic posts to engage with their customers will be affected the most. No matter how many followers they have organic posts (free advertising) won’t have the reach they used to have.

But that is not necessarily a bad thing.

Ads will now give you an even greater edge over your competition who rely solely or heavily on organic posts.

Even better, less posts on your target audiences’ news feed from all the pages they are connected to means more opportunity for your ads to appear higher on their news feed.

In other words; this is a great time for your ads to be seen!

QLD Small Business Grant

October 9, 2017 by johannes

What would you do with up to $10K in matched funding?

We have an exciting opportunity for you and your business that we would love to share with you.

If you have been thinking about getting serious with digital advertising, now is the time.

The Queensland government has an offer open to Queensland-based small businesses. If you qualify, the QLD government will match your investment in services that will enhance the digital capabilities of your business and help you to be more competitive and employ more staff.

This offer won’t last long, round 3 for applications is closing on October 24th, 2017!

Who can apply?
All Queensland-based small businesses! The business must show that the digital technology or service purchased will enhance the digital capabilities of the business and help them to be more competitive in their industry.
The digital technology or service must fall under one of four identified priority areas:
* content development (web pages, mobile apps, visual and audio media etc.)
* receiving payments or selling online
* specialised digital technology or software (business specific)
* digital planning, marketing strategy development, and training.

If you are serious about growing your business here is your chance!

How do I apply?
Follow this link for instructions on how to apply. https://www.business.qld.gov.au/starting-business/advice-support/grants/digital-grants

Best of luck!
Your Cloud Clicks Team

Google Announces, Google Data Studio For Businesses is Now Free to Use

February 28, 2017 by johannes

Great news if you love having the power to create, customize and share reports, graphs and more that Google Data Studio gives you- because the mega tech from Silicon Valley has just announced that this popular tool is now 100% free to use.

For the first time, you can access the sharing, collaborating, creative, and analytic power that Data Studio delivers at absolutely no cost!

Google Data Studio gives you the ability to draft and customize reports of every kind, create graphs and charts, collaborate, and make clear, useful data visualizations. Users can make as many as five multi-page reports, share them to be reviewed and edited by any number of other users. It’s now available in the US, and Google says it will also be releasing Data Studio to different regions of the globe all throughout 2017.

When it was first released, Google Data Studio kicked off the birth of a new paradigm in the way organizations are able to use, share, and consume data to generate new insights and supercharge the value of their businesses.

Data Studio integrates well with any Google product, including Gsheets. It can extract data from Google Analytics, AdWords, YouTube, Attribution 360, BigQuery, and Google Sheets for reporting.

The new product is available at datastudio.google.com. There is a helpful overview of the program and a series of sample reports just to give you a clear idea of what you can do with it. To begin importing your own data and creating fully customized reports, click the blue button at the bottom right of the page. Here’s one of the sample reports you’ll see there.

The only downside to this story is that Data Studio is no longer the top of the heap. Google is using Data Studio to promote their new version, Google Data Studio 360. But, if this is the new way software companies are going to be advertising their products- by de-monetizing the previous versions- that’s a win-win!

The non-free reporting product, Google Data Studio 360, comes with the new Google Analytics 360 suite, which was distributed to all Adometry and Google Analytics Premium users recently. Each of the products in the Google Analytics 360 suite can be purchased singly or in any combination you like. Marketers, for example, do not need to use Google Analytics 360 to use Optimize 360- the site’s testing and personalization product.

A Google spokesperson commented in a recent blog post, “One of the central ideas behind Google Data Studio is that data should be freely accessible to everyone in an organization. We believe, as more people are able to access data, inevitably, better decisions will be made.”