A lot of people don’t know that you can target people on Facebook based on their workplace. It is actually quite simple to set up, but it can take a bit of time to get your targeting right.
Let’s say you have a product that would be relevant for people working in gyms (or chiropractors, or the Post, or ….). And let’s say you want to promote a post that says something like
If you are working in a gym, did you know that….Click here to find out more.
Then you add a relevant image to your post to draw even more attention.
Next you simply create an ad as you normally would in your Ad Manager.
Age: 18+ (I would assume)
Don’t do any precise interest, unless you want to restrict your target audience further
Scroll to workplaces, where you can add the workplaces you want to target. It is a bit hit and miss and would be beneficial if you had a list with business names that you could go through, but in this example within 5 minutes just by trying I found 300 people that work at a gym / fitness centre / ….
And Voila, you have a very targeted audience. If you can get a group of 2000-5000 people it would cost only $10-20 to make sure they all see your post. Pretty simple, pretty cheap.