I just finished watching the Inside Adwords Livestream where Google announced its latest changes / Innovations.

I am not sure how long it will take for these changes to roll out and to make their way over to Australia, but there is a few things I am pretty excited about like the Multi Dimensional Data Analysis Tool, Adwords Draft Campaign Experiments, automated bids and offline tracking. Google is also rolling out some changes to market apps more effectively.

I’ve been using third party tools for quite a while to analyse data, which is why I am especially excited about their analysis tool.

These latest changes are really the next step from the enhanced campaigns roll out from last year and give marketers the tools to make data driven decisions a lot easier.