The way of promoting products and services has changed significantly over the years. TV and print used to dominate the marketing world. Now, almost everything is online. When it comes to online platforms, Google is king. This is why Google Ads is considered one of the most effective paid digital advertising methods. 

Google Ads is an online advertising program that lets anyone create online ads to expand their reach, drive relevant traffic to their website and achieve other business goals. It runs on pay-per-click (PPC) advertising. Here are some reasons why investing in it is a good idea:

Fits Any Budget

Any business, regardless of its size, can benefit from using Google Ads. This is because it caters to any budget. It allows you to customise how much you want to spend every month and adjust it based on the performance of the ads. 

For instance, the budget can be decreased on underperforming ads, while the ad spend can be increased to ads performing exceptionally well. As a result, you get your money’s worth, and you never spend more than necessary.

Provides Massive Reach

It’s basic knowledge that Google is powerful. Almost everyone knows and uses it. This tool serves as the first stop for anyone needing answers. Additionally, besides being a brand, it even became part of the dictionary since it is now known as a verb.

Google handles around two trillion searches yearly. In a day, it manages over five billion searches. Among these searches are users looking for a product, service, or information you offer. Once they see your ad and get the answer they need, they will likely choose you over your competitors.

Gives Full Control of the Ad Campaigns 

Running ad campaigns used to be complicated, tedious, and costly. Thankfully, with Google Ads, the setup and ad management’s been made easy to navigate. With training, even one team member can start and stop ad campaigns without hassle. As a result, you can reach future customers without breaking the bank.

Allows More Precise Audience Targeting

Using Google Ads means reaching your target audience and converting these prospects to paying customers at every stage of the buyer’s journey. At the earlier stages of the product research process, show your ad to potential buyers by bidding on broad keyword search terms. 

If prospects don’t convert, draw them back with retargeting software. Another option is to bid on long-tail keyword search terms. Besides being less expensive, they effectively get the attention of users looking for exactly what you offer. This is because people who use long, specific strings of keywords are more intentional with their searches.

Harnesses Intent

People who use search engines have more intent. They want to be advertised because they are looking for specific answers. With your ads, you increase their chances of getting the responses they need and give them a better online browsing experience.


With the many advertising medius and methods available, choosing the right one can be tricky. Now that you better understand how Google Ads works and how it can help you reach your business goals, it’s a good idea to start investing in it with help from a reputable marketing agency.

If you’re seeking assistance from an advertising agency, then we are the right team to call. At Cloud Clicks, we run Google Ads to let your business generate a high return on your investment. Schedule a free strategy session today!