How can I track my Facebook Ad results? UTM Tags will help you understand your analytics and adjust accordingly to get better results The answer is in Google Analytics If you are testing out Facebook ads to increase sponsored/organic traffic to your website and increase purchases, you will need to become familiar with UTM and …
Direct vs. Facebook Traffic in Google Analytics + UTM Tracking Read More »
According to Facebook’s Q3 2019 report, 1.59 billion people use Facebook every day. Think about that for a minute. That’s roughly 23% of the global population available to advertise to every day. The possibilities for your brand are endless. However, just because these users visit the site doesn’t mean you can – or should – …
Are Your Facebook Ads Not Converting? Here’s Why (And How to Fix Them) Read More »
SEO stands for Search Engine Optimisation. Basically, it means to optimise your website, so Google ranks it higher when someone searches for a keyword you want to rank for. The idea is that the higher you rank, the more traffic you get for free. This used to be true to a degree, but keep in …
Google and Facebook just announced to roll out support for small businesses. At this point, the majority of businesses putting their advertising spend on hold until they have a better grasp of what’s going to happen. That being said, a lot of businesses are making more sales than during their peak periods. And everyone is …
Google Ads Credit and Facebook Small Business Grant Read More »
Search engine optimisation (SEO) and digital marketing go hand-in-hand when it comes to growing your business’s digital presence. They’re both vital components in building your brand and without them both working together, your marketing efforts are going to fail. But why exactly are SEO and digital marketing and advertising essential, and what could they provide …
