I just came across this post on the Google Blog. Importing Adwords conversions from Salesforce. This is part of their latest rollout: Tracking offline conversions. I am not sure about you, but I find this extremely exciting. In the past we’ve set up Adwords and Salesforce for clients, and had to find a way to bring …
There’s nothing worse than deciding to invest time and money into a new Salesforce database, only to have it become a messy, complicated, nearly unusable system that your employees just use because they have to. You most likely bought Salesforce to streamline your processes, help your employees save time and keep all your info in …
In this is video by Hal Varian, the Chief Economist at Google,explains how Google determines how much you have to pay for an Ad.
If you’ve followed the latest news in Online Marketing, or if your business relies on traffic from Google, you would definitely have heard about Panda and Penguin. The Google Algorithm updates, that were supposed to get rid of Spam links and Spam site. But also affected a lot of business sites. Mainly smaller businesses I …
There’s always been a big hype about social media. Posting tweets, updating statuses, getting likes and followers. But how valuable are all those activities for the bottom line? A recent study by Custora measured the purchasing habits of 72 million online shoppers (in the USA) and found that customers who discovered an online retailer via organic search spent …
After living in Townsville, Mount Isa and Darwin for the last 8 years, I finally attended my first Google Engage master class. Google Engage master classes are events exclusively for Google Engage members, where you learn from industry leaders in online marketing and gain insights into new Google products, AdWords innovations and best practice techniques. …
