When it comes to promoting your business, it may not be enough to use one method simply. Although it would be best to streamline advertising efforts, you must also use all possible ways to reach potential consumers. When it comes to maximising both Google Ads and Facebook Ads, you will undoubtedly capture your target market.

Both popular strategies are known to offer benefits that help reach business goals. Still, before anything else, we’re here to help you discover and outline the similarities and differences between Facebook and Google advertising platforms. 

Through this guide, you will learn how they both suit your advertising strategy.

Facebook Ads for Your Business

The most popular social networking site in the world serves a purpose beyond connecting you to your friends and loved ones. With approximately 1.55 billion active users monthly, it holds a massive audience with which your business could grow.

Facebook can link you with the most qualified network, with specified details which may help you filter your chosen demographic. Capturing your audience will also increase the chances of your posts being seen, heard, and shared. Additionally, Facebook categorises and personalises advertisements according to a user’s unique needs. As a business or a brand, every dollar you spend on precise targeting can provide you results in no time.

Because Facebook is primarily a visual platform, you are given access to showcase your products and services to attract attention. Here where you may experiment with visual media, such as videos, pictures, and gifs.

Tailored to your needs and customised for specific users simultaneously, Facebook’s algorithm creates or helps you build original audiences with your brand in mind. Indeed, Facebook Ads is a fantastic bargain when it comes to online advertising.

Google Ads for Your Business

PPC advertising on Google AdWords has successfully set the industry standard which no competitors have ever reached. With Google as the world’s most powerful search engine, engaging in its marketing strategies means your business can get almost anybody worldwide.

Given Google’s 3.5 billion search queries each day, it is reasonable to assume that any brand can use Google AdWords to locate its target customers using keywords. These keywords increase your brand or product relevance in every search result. Meanwhile, the PPC approach allows businesses to pay for every click the ad receives, which enforces a business’s budgeting efforts.

Businesses pay to increase their online presence through Google Ads. Effective Google Ads use words and phrases related to your advertisement and keeps the consumer interested enough to click through. This is simply one of many ways to customise your advertising to make them more appealing to consumers.

Furthermore, Google ensures that every business has the same opportunity to advertise on Google AdWords. They study the quality and value of advertisements rather than focusing on the money marketers spend, which indicates that Google prioritises relevance above all else. Through this approach, users can connect and interact with content that they relate to.


If you’re a business owner or a marketer, you must know by now that both Facebook Ads and Google Ads will help your business flourish in the digital age. To add, utilising both will provide you with the most thorough exposure. With these two strategies, you will cater to your clients’ needs, find new consumers, improve the number of leads, and enhance sales.

It’s always rewarding to work with professionals, especially when you’re new to the digital scene—and this is precisely what Cloud Click offers. We are a digital marketing and advertising agency in Sunshine Coast, offering clients Google, Facebook, and other comprehensive solutions since 2012. Reach out to us today!