What Is SEO?


At this point, everyone has heard of search engine optimisation (often known by its acronym, SEO). It’s fair to be slightly confused as to what it actually means and how it works nowadays. After all, there’s a lot of information out there; unfortunately, some of it can be conflicting.

Let’s break it down, shall we?

What Is SEO?

SEO is the practice of increasing your chances of converting more customers into paying customers through keywords in the content. It optimises a website for search engines, which can increase the number of targeted customers you’re able to reach. Improving your chances of converting your business’s website visitors into paying customers can help improve the profits you make from your website. It happens by way of increasing the return on investment (ROI) from each page view and visitor.

Here is why SEO is so important, especially in the commercial sense:

1. Rankings and Visibility 

This is arguably the most well-known aspect of SEO and what first comes to mind for people. Using search engine optimisation, you can boost your search engine rankings and attract more visitors to your site. This will help bring in more customers for your business. They provide a full suite of tools for helping you to rank higher in search results and make the most of your site’s traffic. 

If you do SEO right, users will likely buy at least one item from your website, increasing the chances that you’ll make a sale. 

2. Trust Is Built

When you’re highly visible, people associate that with authority. And when you’re considered an authority or the top brand, you gain people’s trust. What does this mean for you?

Users tend to follow the recommendation of the search engine. Whatever website they place high on search results, that website is deemed trustworthy because they’re number one or they’re on the first page. 

Users do not need to dig through endless pages of results to find what they are looking for. They can trust that the first page of results is the best and most relevant listing for their query.

3. User Experience Gets a Boost

Great user experience (UX) is measured when a website is well-optimized. This is because the product or service is clearly communicated, as well as how it can be taken advantage of. Visitors also like it when initial questions they may have are already answered by readily available information. 

4. Web Traffic Improves

As the saying goes: “out of sight, out of mind.” The same applies to your website. If customers can’t find it, they won’t buy your product or take advantage of your service. Thanks to SEO, organic search traffic gets a major boost. In that way, webpage visitors will naturally increase since your website will be well within their choices.

Better site relevance will mean better web traffic which all boils down to much better sales.


Search engine optimisation, often known as SEO, is a way to optimise a website well for better ROI. It’s great for improving web traffic, establishing brand or company trust and boosting user experience. If you’re unsure how to do SEO right, there are digital marketing experts equipped with the knowledge and experience you need to optimise your website.

Looking for an SEO expert in the Sunshine Coast? Cloud Clicks is here for you! We’re a digital marketing and advertising agency that can’t wait to help you out. Contact us today!

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