The way of promoting products and services has changed significantly over the years. TV and print used to dominate the marketing world. Now, almost everything is online. When it comes to online platforms, Google is king. This is why Google Ads is considered one of the most effective paid digital advertising methods. Google Ads is …
If you spend thousands of dollars every month on your Google or Facebook Ads or SEO, I’m sure you’ve asked yourself how you could improve your ad performance. The problem that I’ve seen is that advertisers run ads, and designers build websites. So you end up with a lovely website, that looks nice and has …
Attention Business Owners: Did you know that a slow website kills your sales? Read More »
Let’s hope it never comes to this, but let’s not bury our heads in the sand either. The Australian Government is picking a fight with Google, and at this stage, the outcome is uncertain. In the latest news, Google is offering a solution https://about.google/google-in-australia/an-open-letter/ but who knows what our Government is going to do with this. I …
This is how to install a google analytics pixel on a website. What you will need:• An existing website (this demo uses WordPress) Install a Tag Manager Option 1 – Paste Pixel Code From Google Tag Manager into Website 1. Open chosen WordPress website and in the navigation menu, click Navigation -> Astra Options -> …
How to Install Google Analytics/Facebook Pixel on a Website + Create Custom Audiences Read More »
Are you wondering whether or not your business needs to employ the use of Google Ads? Well, if that’s the case, you’re already missing out. Google Ads have plenty of use potential for businesses of all sizes, so let’s find out why. In this article, we will cover the pros and cons of Google Ads. So …
Are Google Ads Worth the Money? (The Answer Is Yes!) Read More »
Did you know that Google advertising revenue contributed to 83.3% of the Alphabet’s total revenue in 2019? Google is the largest search engine with more than 70% share of the search market. If you’re not advertising on Google, you’re missing out on potential leads. Most small businesses find Google advertising incomprehensible. Given the dynamic nature …
