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Apple’s Email Privacy Changes and how it will affect your digital marketing

On 7 June 2021, Apple announced Mail Privacy Protection. Unfortunately, this means that our already unreliable email data will become even more unreliable from a digital marketing perspective. For example, when you send a marketing email in an ideal world, you can track when it was received, when it was opened, the IP address, what …

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Attention Business Owners: Did you know that a slow website kills your sales?

If you spend thousands of dollars every month on your Google or Facebook Ads or SEO, I’m sure you’ve asked yourself how you could improve your ad performance. The problem that I’ve seen is that advertisers run ads, and designers build websites. So you end up with a lovely website, that looks nice and has …

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How to Install Google Analytics_Facebook Pixel on a Website + Create Custom Audiences

How to Install Google Analytics/Facebook Pixel on a Website + Create Custom Audiences

This is how to install a google analytics pixel on a website. What you will need:• An existing website (this demo uses WordPress) Install a Tag Manager Option 1 – Paste Pixel Code From Google Tag Manager into Website 1. Open chosen WordPress website and in the navigation menu, click Navigation -> Astra Options -> …

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