Digital Advertising

email-marketing

An Essential Guide to Email Marketing for Small Businesses

Small businesses are heavily dependent on marketing strategies to get ahead. For these enterprises, it’s critical to foster relationships with their patrons and business partners to generate leads and build a loyal customer base. To do so, they’ll have to use various communication channels. Nowadays, almost everyone has an email address. People use them for …

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Debunking the Most Common Myths about Google Ads

With Google dominating 90% of the search engine industry, Google Ads has become the most popular pay-per-click (PPC) platform for ads. However, its popularity doesn’t explain much about the complexity of Google Ads. Without correct knowledge, it may be a tricky world to navigate.  Learning about Google Ads is learning about its different facets. Once …

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Apple’s Email Privacy Changes and how it will affect your digital marketing

On 7 June 2021, Apple announced Mail Privacy Protection. Unfortunately, this means that our already unreliable email data will become even more unreliable from a digital marketing perspective. For example, when you send a marketing email in an ideal world, you can track when it was received, when it was opened, the IP address, what …

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Digital Marketing vs. Digital Advertising: What’s the Difference?

Marketing is essential because every business wants to get its message across. However, it’s intimidating to choose the most effective and powerful channel. Many people feel that digital marketing and advertising are the same things, and they are interrelated. Most marketers use the terms interchangeably, but that doesn’t mean they’re the same. Let’s define both …

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