Online Marketing

copy-writing

What Is the Ray Edwards P.A.S.T.O.R Framework?

If your copywriting doesn’t sell enough, it might be helpful to use the P.A.S.T.O.R. framework. When people can write effective sales copy, they can just about write your pay-check, too. It’s impossible to find a broke copywriter. Usually, these professionals create money with nothing, However, copyrighting might fail a small business if it’s not using …

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Digital Marketing vs. Digital Advertising: What’s the Difference?

Marketing is essential because every business wants to get its message across. However, it’s intimidating to choose the most effective and powerful channel. Many people feel that digital marketing and advertising are the same things, and they are interrelated. Most marketers use the terms interchangeably, but that doesn’t mean they’re the same. Let’s define both …

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Ensuring a good name: How to protect your email reputation

Ensuring a good name: How to protect your email reputation What’s in a name? Well, in the email marketing world, the reputation of your emails is everything! In fact, email reputation is utterly essential if you want effective email campaigns. Basically, a good email reputation means your emails are trusted to be not spam by …

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How to Make Customers Buy From You – Gaining Trust in a Competitive Online World

In the natural order of things, after you’ve done your marketing, the next step is sales. Since the whole world moved online, the Internet has become a very crowded marketplace indeed. Contrary to what you might have seen some other businesses doing, the way to convert customers and generate sales is not to shout the …

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Attention Business Owners: Did you know that a slow website kills your sales?

If you spend thousands of dollars every month on your Google or Facebook Ads or SEO, I’m sure you’ve asked yourself how you could improve your ad performance. The problem that I’ve seen is that advertisers run ads, and designers build websites. So you end up with a lovely website, that looks nice and has …

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