On 7 June 2021, Apple announced Mail Privacy Protection. Unfortunately, this means that our already unreliable email data will become even more unreliable from a digital marketing perspective. For example, when you send a marketing email in an ideal world, you can track when it was received, when it was opened, the IP address, what …
Apple’s Email Privacy Changes and how it will affect your digital marketing Read More »
If your copywriting doesn’t sell enough, it might be helpful to use the P.A.S.T.O.R. framework. When people can write effective sales copy, they can just about write your pay-check, too. It’s impossible to find a broke copywriter. Usually, these professionals create money with nothing, However, copyrighting might fail a small business if it’s not using …
Marketing is essential because every business wants to get its message across. However, it’s intimidating to choose the most effective and powerful channel. Many people feel that digital marketing and advertising are the same things, and they are interrelated. Most marketers use the terms interchangeably, but that doesn’t mean they’re the same. Let’s define both …
Digital Marketing vs. Digital Advertising: What’s the Difference? Read More »
Ensuring a good name: How to protect your email reputation What’s in a name? Well, in the email marketing world, the reputation of your emails is everything! In fact, email reputation is utterly essential if you want effective email campaigns. Basically, a good email reputation means your emails are trusted to be not spam by …
Ensuring a good name: How to protect your email reputation Read More »
Overview of the StoryBrand Framework There are many effective marketing strategies that you can use for your business. However, one of the most popular ones is the StoryBrand framework. Many companies focus on it because it is effective and simple. Keep reading, so you know what it is about. What Is It To understand the …
In the natural order of things, after you’ve done your marketing, the next step is sales. Since the whole world moved online, the Internet has become a very crowded marketplace indeed. Contrary to what you might have seen some other businesses doing, the way to convert customers and generate sales is not to shout the …
How to Make Customers Buy From You – Gaining Trust in a Competitive Online World Read More »
