SEO

SEO

Optimising Web Content for SEO: 4 On-Page Factors You Need to Get Right

Ranking higher on search engines like Google, Yahoo, Bing, and more is a common goal of modern businesses. Your team works hard to refine your marketing campaigns and produce high-quality content that resonates with your target audience, but all the efforts to build your authoritativeness in the digital world can be more effective with the …

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copy-writing

What Is the Ray Edwards P.A.S.T.O.R Framework?

If your copywriting doesn’t sell enough, it might be helpful to use the P.A.S.T.O.R. framework. When people can write effective sales copy, they can just about write your pay-check, too. It’s impossible to find a broke copywriter. Usually, these professionals create money with nothing, However, copyrighting might fail a small business if it’s not using …

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digital-marketing-vs-digital-advertising

Digital Marketing vs. Digital Advertising: What’s the Difference?

Marketing is essential because every business wants to get its message across. However, it’s intimidating to choose the most effective and powerful channel. Many people feel that digital marketing and advertising are the same things, and they are interrelated. Most marketers use the terms interchangeably, but that doesn’t mean they’re the same. Let’s define both …

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cytonn-photography

Ensuring a good name: How to protect your email reputation

Ensuring a good name: How to protect your email reputation What’s in a name? Well, in the email marketing world, the reputation of your emails is everything! In fact, email reputation is utterly essential if you want effective email campaigns. Basically, a good email reputation means your emails are trusted to be not spam by …

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