Social Media Advertising

digital-marketing-vs-digital-advertising

Digital Marketing vs. Digital Advertising: What’s the Difference?

Marketing is essential because every business wants to get its message across. However, it’s intimidating to choose the most effective and powerful channel. Many people feel that digital marketing and advertising are the same things, and they are interrelated. Most marketers use the terms interchangeably, but that doesn’t mean they’re the same. Let’s define both …

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digital marketing agency

8 Factors to Consider When Hiring a Digital Marketing Agency

The average small business spends about one per cent of its revenue on advertising. The actual dollar amount can vary a good deal across businesses. Some industries also have higher advertising costs, due to competition. Your marketing budget is probably a little larger than that. That’s because marketing encompasses so much more than just advertising. …

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best way to advertise on Facebook

What’s the Best Way to Advertise on Facebook? 5 Strategies to Consider

Did you know that Facebook is ranked third in terms of the world’s most visited websites? This means that if someone is online, it’s virtually guaranteed that at least some of their time is being spent on Facebook. So what better way to reach them than through Facebook advertising?  On average, Facebook users click on …

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Direct vs. Facebook Traffic in Google Analytics + UTM Tracking

Direct vs. Facebook Traffic in Google Analytics + UTM Tracking

How can I track my Facebook Ad results? UTM Tags will help you understand your analytics and adjust accordingly to get better results The answer is in Google Analytics  If you are testing out Facebook ads to increase sponsored/organic traffic to your website and increase purchases, you will need to become familiar with UTM and …

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