Social Media Advertising

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6 Facebook Advertising Techniques Your Business May Need

With billions of monthly active users, Facebook is a fantastic place to find new clients. It’s a widely available platform that allows your business to tap potential customers through effective Facebook marketing campaigns. That said, it’s essential to keep up with the trends to ensure that your business stays relevant. Today, we’ll discuss the six …

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Here’s Why You Should Use Both Google and Facebook For Advertising

When it comes to promoting your business, it may not be enough to use one method simply. Although it would be best to streamline advertising efforts, you must also use all possible ways to reach potential consumers. When it comes to maximising both Google Ads and Facebook Ads, you will undoubtedly capture your target market. …

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Digital Marketing vs. Digital Advertising: What’s the Difference?

Marketing is essential because every business wants to get its message across. However, it’s intimidating to choose the most effective and powerful channel. Many people feel that digital marketing and advertising are the same things, and they are interrelated. Most marketers use the terms interchangeably, but that doesn’t mean they’re the same. Let’s define both …

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8 Factors to Consider When Hiring a Digital Marketing Agency

The average small business spends about one per cent of its revenue on advertising. The actual dollar amount can vary a good deal across businesses. Some industries also have higher advertising costs, due to competition. Your marketing budget is probably a little larger than that. That’s because marketing encompasses so much more than just advertising. …

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What’s the Best Way to Advertise on Facebook? 5 Strategies to Consider

Did you know that Facebook is ranked third in terms of the world’s most visited websites? This means that if someone is online, it’s virtually guaranteed that at least some of their time is being spent on Facebook. So what better way to reach them than through Facebook advertising?  On average, Facebook users click on …

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