When was the last time you sold a used item? The other weekend we were cleaning out our house. We had a garage sale and were left with a bunch of stuff. Too good to throw away, but I didn’t want to keep it either. So back in the days, I would have posted this …
The average small business spends about one per cent of its revenue on advertising. The actual dollar amount can vary a good deal across businesses. Some industries also have higher advertising costs, due to competition. Your marketing budget is probably a little larger than that. That’s because marketing encompasses so much more than just advertising. …
8 Factors to Consider When Hiring a Digital Marketing Agency Read More »
Did you know that Facebook is ranked third in terms of the world’s most visited websites? This means that if someone is online, it’s virtually guaranteed that at least some of their time is being spent on Facebook. So what better way to reach them than through Facebook advertising? On average, Facebook users click on …
What’s the Best Way to Advertise on Facebook? 5 Strategies to Consider Read More »
Do you run a Facebook Group? Ever thought about taping into Facebook Groups for your business? Well, it’s actually a great way to stay connected with the community, grow engagement, and show support. If you hadn’t noticed, this year was a tough time for businesses and communities. From bushfires and droughts to pandemics, Facebook noticed …
How can I track my Facebook Ad results? UTM Tags will help you understand your analytics and adjust accordingly to get better results The answer is in Google Analytics If you are testing out Facebook ads to increase sponsored/organic traffic to your website and increase purchases, you will need to become familiar with UTM and …
Direct vs. Facebook Traffic in Google Analytics + UTM Tracking Read More »
According to Facebook’s Q3 2019 report, 1.59 billion people use Facebook every day. Think about that for a minute. That’s roughly 23% of the global population available to advertise to every day. The possibilities for your brand are endless. However, just because these users visit the site doesn’t mean you can – or should – …
Are Your Facebook Ads Not Converting? Here’s Why (And How to Fix Them) Read More »
