In today’s digital age, many things can be found online. Companies use the Internet because of the broader reach it has to offer, which can translate to higher sales and a bigger customer base. They can achieve this by running effective digital marketing campaigns.
However, before a business can get started on digital marketing, it must know some of the best practices. This article lists seven amazing digital marketing trends that will be used extensively in 2022. Read on below to learn more.
#1 – Implementing Mobile-Friendliness
Mobile-friendliness will continue to be a staple digital marketing practice because more and more users use smartphones for their search queries. Because of this, websites must be optimised for mobile—complete with a comprehensible user interface (UI) to give a positive user experience (UX).
It’s also worth noting that the demographics who use mobile devices extensively are millennials and Gen Zs, so you need to create a marketing strategy that caters to their mobile experience.
#2 – Using Featured Snippets
Featured snippets, also known as no-click searches, are compact excerpts of text that can contribute to your search engine marketing campaign. These links appear at the top of search results to answer a user’s search query pretty quickly.
Whether your webpage will be an excellent featured snippet or not is entirely dependent on Google’s algorithm. Getting a featured snippet essentially means that you rank for position zero, which is the highest spot a page can get without using paid advertising strategies.
#3 – Applying Artificial Intelligence (AI) in Digital Marketing
AI used to be something that’s seen only in science fiction, but it’s now a part of real-life—even digital marketing.
Currently, about 55 percent of companies have said that they are experimenting and slowly implementing AI in their marketing efforts. This makes sense because AI lets companies develop more precise insights, making it possible to keep up with constantly growing customer demand.
In the realm of digital marketing, AI is used in the following applications:
- Automated chatbots for customer service
- Dynamic pricing
- Managed email marketing strategies
- A more personalised website browsing experience
- Predictive analysis
#4 – Optimising for Voice Search
Voice search is a digital marketing trend that has seen a steady increase in a short amount of time. This is evident in smart speakers such as Amazon Echo and Google Home, which are very efficient to use. There are also digital assistants for mobile such as Siri and Bixby. Voice search allows for efficiency in search queries because users don’t have to do so physically.
#5 – Highlighting Customer Reviews and Feedback
It’s no secret that customer reviews found online are a seal of approval for any business. People will be more inclined to avail of something if they see that it works for someone else. Aside from influencing buying decisions of prospective customers, reviews also solidify your business’ credibility.
The tricky part lies in presenting reviews to prospects. However, it’s worth noting that most people read at least ten reviews before committing to a purchase, so try to get the same amount of reviews at least every three months.
#6 – Leveraging Google My Business for Local SEO
Local Search Engine Optimisation (SEO) is a form of SEO that targets a specific area. Google My Business helps with local SEO because it’s a tool that can manage a business’s online presence in the search, maps, and other location-based Google properties. For this reason, optimising your listing is a must because it increases trustworthiness for your business.
#7 – Creating Video Content
People are inherently visual learners. For a business to keep its audience engaged, video marketing is the best way to go. While the concept has been around for a long time, simply producing one video after another won’t cut it. Instead, you need to create compelling video content so that people will keep coming back to your business.
Conclusion
Knowing about these trends in advance lets you be prepared for the future and stay ahead of your competitors. While they may be projected to be more widely implemented next year, you can start implementing them now so that you’ll only need to make adjustments in the future.
Cloud Clicks provides top-quality services for digital marketing in Sunshine Coast. We believe that every business must be allowed to grow in the digital space, so we offer different services such as ads management, SEO, and web design. Contact us today to learn more!
