Johannes

The question: “Are we showing up when people search on ChatGPT? How do we get showing up more?” Four different people. Four different industries. Same question, same week. Every few years, someone declares SEO dead. It was dead when Google launched Panda. Dead again when mobile-first indexing came in. Dead when voice search was going […]

Or: How I learned to stop worrying and love the click-through rate Greetings, fellow word-wranglers and digital marketing enthusiasts! Let me start with a confession that might make you question everything you thought you knew about me: I once wrote a subject line so spectacularly boring that my own mother didn’t open the email. The

In the digital age, a strong online presence is crucial for businesses to succeed and thrive. As technology evolves rapidly, companies in Sunshine Coast, Australia, are seeking innovative ways to connect with their target audience, create, and boost their brand visibility. A reliable partner in this pursuit is a Digital Marketing Agency in Sunshine Coast,

There I was, wedged between a sticky toddler and a suspiciously overpriced snow cone, watching a man dressed as a clown rev his motorbike inside a metal cage.  My kid had just spilled Fanta on my shoe. The woman behind me was live-streaming the whole thing with her flash on. And the tent… well, let’s

This week I’ve been elbow-deep in Facebook pixels with three different clients. Not the most glamorous work, but absolutely necessary if you want your ads to actually work in 2025. Here’s what I discovered: most people are still using the default client-side tracking setup. This means your pixel is tracking activity in the browser, which

I just had one of those “oh no” moments while cleaning up my digital life. There I was, scrolling through my ancient to-do list, when I stumbled upon tasks I created for myself THREE YEARS AGO. The worst part? They’re still relevant. Still important. And still… undone. “Launch that podcast about digital marketing myths.” “Create

I’m sure you’ve heard tons about AI. Some good. Some not so good. And some people freaking out about AI taking over the world. It may be time to start doomsday prepping, which might also come in handy during the odd cyclone. Anyway, I wanted to share an example of how we’re using AI; you

What is Google’s AI Overviews, and how does it affect Australian businesses? Google’s AI Overviews is a new generative AI feature launched in Australia on October 29, 2024. (Read Google’s blog article here) This latest development represents the biggest change to Google’s service and how Australians will interact with search results to access information online.

Ahoy there! Let me tell you about one of our clients. Let’s call them “Holiday Skeptic Steve” (names changed to protect the innocent). Last Christmas, Steve decided to keep his Google Ads running through the holidays. Well, more accurately, he forgot to tell us to turn them off. Why? Because he assumed no one would