Business

I’m sure you’ve heard tons about AI. Some good. Some not so good. And some people freaking out about AI taking over the world. It may be time to start doomsday prepping, which might also come in handy during the odd cyclone. Anyway, I wanted to share an example of how we’re using AI; you […]

I just had one of those “oh no” moments while cleaning up my digital life. There I was, scrolling through my ancient to-do list, when I stumbled upon tasks I created for myself THREE YEARS AGO. The worst part? They’re still relevant. Still important. And still… undone. “Launch that podcast about digital marketing myths.” “Create

This week I’ve been elbow-deep in Facebook pixels with three different clients. Not the most glamorous work, but absolutely necessary if you want your ads to actually work in 2025. Here’s what I discovered: most people are still using the default client-side tracking setup. This means your pixel is tracking activity in the browser, which

There I was, wedged between a sticky toddler and a suspiciously overpriced snow cone, watching a man dressed as a clown rev his motorbike inside a metal cage.  My kid had just spilled Fanta on my shoe. The woman behind me was live-streaming the whole thing with her flash on. And the tent… well, let’s

What is Google’s AI Overviews, and how does it affect Australian businesses? Google’s AI Overviews is a new generative AI feature launched in Australia on October 29, 2024. (Read Google’s blog article here) This latest development represents the biggest change to Google’s service and how Australians will interact with search results to access information online.

Ahoy there! Let me tell you about one of our clients. Let’s call them “Holiday Skeptic Steve” (names changed to protect the innocent). Last Christmas, Steve decided to keep his Google Ads running through the holidays. Well, more accurately, he forgot to tell us to turn them off. Why? Because he assumed no one would

Ever get one of those cringe moments when you realise you missed something small (or maybe not-so-small)?  We all have.  In fact, earlier today, I got an email from Amazon that had a little placeholder gem right in the middle: “This is an example. Please replace.”  Now, I doubt Jeff Bezos was directly involved in

Picture this: you’re strolling down Kuta Beach in Bali. The sun’s shining, the ocean’s calling, and every step you take, you’re dodging another hawker trying to sell you the same sarong, t-shirt, and wooden trinket. Everyone’s offering the same thing. Sure, some might have a different colour or pattern, but it’s all blending together at

Back in the day, I was that guy who spent countless hours trying to hack things together. For example, around 2008, after a number of developers told me my idea wasn’t feasible, I decided to teach myself some basic HTML, CSS, and PHP so I could build my own landing page. The results? We improved