Business

Ensuring a good name: How to protect your email reputation What’s in a name? Well, in the email marketing world, the reputation of your emails is everything! In fact, email reputation is utterly essential if you want effective email campaigns. Basically, a good email reputation means your emails are trusted to be not spam by […]

You can tell a lot about a company by its website. Are they approachable? Communicative? Efficient? If your website is clunky, slow, confusing, and impossible to find, what does this say about your company and the services you provide? Long gone are the days of physically visiting a store location: first impressions are now made

Overview of the StoryBrand Methodology There are many effective marketing strategies that you can use for your business. However, one of the most popular ones is the StoryBrand framework, or Story Brand Methodology Many companies focus on it because it is effective and simple. Keep reading, so you know what it is about. What Is

Do you know how much it costs to run an ad on the various platforms? I was curious and did some research a little while ago (like 2017 ish). Some of the numbers are harder to come by, but I believe this will give you a good indication of what you get for you $$$.

In the natural order of things, after you’ve done your marketing, the next step is sales. Since the whole world moved online, the Internet has become a very crowded marketplace indeed. Contrary to what you might have seen some other businesses doing, the way to convert customers and generate sales is not to shout the

If you spend thousands of dollars every month on your Google or Facebook Ads or SEO, I’m sure you’ve asked yourself how you could improve your ad performance. The problem that I’ve seen is that advertisers run ads, and designers build websites. So you end up with a lovely website, that looks nice and has

When was the last time you sold a used item? The other weekend we were cleaning out our house. We had a garage sale and were left with a bunch of stuff. Too good to throw away, but I didn’t want to keep it either. So back in the days, I would have posted this

This is how to install a google analytics pixel on a website. What you will need:• An existing website (this demo uses WordPress) Install a Tag Manager Option 1 – Paste Pixel Code From Google Tag Manager into Website 1. Open chosen WordPress website and in the navigation menu, click Navigation -> Astra Options ->

Do you run a Facebook Group? Ever thought about taping into Facebook Groups for your business? Well, it’s actually a great way to stay connected with the community, grow engagement, and show support. If you hadn’t noticed, this year was a tough time for businesses and communities. From bushfires and droughts to pandemics, Facebook noticed

If you haven’t noticed, the global pandemic has caused more than a few changes this year. Actually, there has been a significant shift in consumer behavior – online purchases in April 2020 were 6.8% higher than the busiest period in 2019.  That’s just one of the few key insights provided by the Australia Post eCommerce