A business I work with sent over 16,000 marketing emails in a single month. They had a decent list. Good products. Reasonable offers. The click rate? 0.7%. Total sales from those 16,000 emails? Twelve. Twelve sales from sixteen thousand emails. The obvious question is: what went wrong with the offer? The subject lines? The copy? […]
16,000 Emails Sent. Only 12 Sales. Here’s What Went Wrong. Read More »
Alright, Queensland business owners, gather ’round because I’ve got some exciting news. The Business Basics Grant is open for applications again! If you’re ready to level up your business, now is your chance to snag $7,500 (excluding GST) to give your operations a serious boost. Applications close October 11, 2024, but there’s a twist: this
The Business Basics Grant is Back! And Yes, We’re Excited Read More »
Twenty years ago, I moved to Australia. Well, I came for six months and never left. I almost did leave though, when I first visited a bottle shop. You know, I can buy a case of beer (24*500ml) for 7.5 AUD in Germany. Sometimes, I can buy it for as cheap as five bucks for
5 bucks for a case of beer?! Read More »
Gmail is one of the most popular email clients globally, and ensuring your emails reach your subscribers’ inboxes can be challenging. This article explores the best practices for improving your Gmail deliverability and achieving high inbox placement rates. But before we get into the details, let’s talk about some email lingo. Email marketing and deliverability
Maximising Gmail Deliverability: Best Practices for Achieving High Inbox Placement Rates Read More »
