With Google dominating 90% of the search engine industry, Google Ads has become the most popular pay-per-click (PPC) platform for ads. However, its popularity doesn’t explain much about the complexity of Google Ads. Without correct knowledge, it may be a tricky world to navigate. Learning about Google Ads is learning about its different facets. Once […]
Debunking the Most Common Myths about Google Ads Read More »
On 7 June 2021, Apple announced Mail Privacy Protection. Unfortunately, this means that our already unreliable email data will become even more unreliable from a digital marketing perspective. For example, when you send a marketing email in an ideal world, you can track when it was received, when it was opened, the IP address, what
Apple’s Email Privacy Changes and how it will affect your digital marketing Read More »
Let’s hope it never comes to this, but let’s not bury our heads in the sand either. The Australian Government is picking a fight with Google, and at this stage, the outcome is uncertain. In the latest news, Google is offering a solution https://about.google/google-in-australia/an-open-letter/ but who knows what our Government is going to do with this. I
The Google Ads Back Up Plan Read More »
The average ad spend for small businesses reaches nearly $10,000 a month on PPC. Even for the most profitable small business, that’s a large investment to boost web traffic. What evidence does your current ad agency give to prove your money’s spent well? Increasing your site traffic is possible. With traffic analytics and an advertising agency
Not Seeing Results You Want From Your Ad Agency? Discover the Cloud Clicks Strategy Read More »
Did you know that in Australia water from the tap can kill?It actually did the other day. In my backyard. Fish that is. I have a fish tank with about 30 Jade Perch fingerlings. Usually our outdoor tap is connected to our rainwater tank,, but the pump broke and we switched it to town water.
Deadly Australian Tap Water and Digital Advertising Read More »
We just had a client meeting, and the day after, they sent us an email. Oh, we forgot to mention, we’re getting a new website. Well, that is a big deal. I mean, getting a new website when you never had one is a big deal, but getting an existing website redone is an even
Getting a new website is a big deal Read More »
The average small business spends about one per cent of its revenue on advertising. The actual dollar amount can vary a good deal across businesses. Some industries also have higher advertising costs, due to competition. Your marketing budget is probably a little larger than that. That’s because marketing encompasses so much more than just advertising.
8 Factors to Consider When Hiring a Digital Marketing Agency Read More »
Did you know that Facebook is ranked third in terms of the world’s most visited websites? This means that if someone is online, it’s virtually guaranteed that at least some of their time is being spent on Facebook. So what better way to reach them than through Facebook advertising? On average, Facebook users click on
What’s the Best Way to Advertise on Facebook? 5 Strategies to Consider Read More »
Are you wondering whether or not your business needs to employ the use of Google Ads? Well, if that’s the case, you’re already missing out. Google Ads have plenty of use potential for businesses of all sizes, so let’s find out why. In this article, we will cover the pros and cons of Google Ads. So
Are Google Ads Worth the Money? (The Answer Is Yes!) Read More »
Did you know that Google advertising revenue contributed to 83.3% of the Alphabet’s total revenue in 2019? Google is the largest search engine with more than 70% share of the search market. If you’re not advertising on Google, you’re missing out on potential leads. Most small businesses find Google advertising incomprehensible. Given the dynamic nature
How to Advertise on Google: The Complete Guide Read More »
