A business I work with sent over 16,000 marketing emails in a single month. They had a decent list. Good products. Reasonable offers. The click rate? 0.7%. Total sales from those 16,000 emails? Twelve. Twelve sales from sixteen thousand emails. The obvious question is: what went wrong with the offer? The subject lines? The copy? […]
16,000 Emails Sent. Only 12 Sales. Here’s What Went Wrong. Read More »
Twenty years ago, I moved to Australia. Well, I came for six months and never left. I almost did leave though, when I first visited a bottle shop. You know, I can buy a case of beer (24*500ml) for 7.5 AUD in Germany. Sometimes, I can buy it for as cheap as five bucks for
5 bucks for a case of beer?! Read More »
Gmail is one of the most popular email clients globally, and ensuring your emails reach your subscribers’ inboxes can be challenging. This article explores the best practices for improving your Gmail deliverability and achieving high inbox placement rates. But before we get into the details, let’s talk about some email lingo. Email marketing and deliverability
Maximising Gmail Deliverability: Best Practices for Achieving High Inbox Placement Rates Read More »
Email marketing is an essential part of any digital marketing strategy, and choosing the right email marketing agency can make a big difference in achieving your desired outcomes. To get the most out of your investment, it’s important to understand what strategies work best for email campaigns, how automation and segmentation impact success rates, as
7 Tips to Master Email Marketing with an Agency Read More »
On 7 June 2021, Apple announced Mail Privacy Protection. Unfortunately, this means that our already unreliable email data will become even more unreliable from a digital marketing perspective. For example, when you send a marketing email in an ideal world, you can track when it was received, when it was opened, the IP address, what
Apple’s Email Privacy Changes and how it will affect your digital marketing Read More »
