“The ads aren’t working!”
“The leads are $#!+”
“I barely convert one in ten leads.”
You might be in for a rude awakening if you contemplate running paid ads.
Every few weeks, I have a conversation with a client who is shocked when he or she finds out that leads from Google or Facebook aren’t converting as well as the leads they are used to.
But once you start to think about it, it makes a lot of sense.
Most businesses start without any real online presence.
Over time, you might build up some authority, and your website will rank.
But before you rank organically for competitive terms, you first rank for your business name.
Plus, initially, you reach out to people you know.
You get the first few customers, and your reputation starts to build.
You get one referral, then two. Eventually, people start searching for you online.
This is great.
A flood of warm leads.
This is what you want.
And these leads are easy to convert.
They come presold.
Someone vouched for you.
They’re ready to buy.
But this only takes you so far.
There are only so many warm leads.
And there are competitors, too.
If you want to continue to grow, you need to reach people who are in the market but haven’t heard of you yet.
They are obviously harder to sell to.
They are more likely to get multiple quotes.
If you approach them the same way you approach warm leads, your chances of closing them are slim.
You must work much harder to get them to trust you and part with their hard-earned dollars.
But these are exactly the leads you’ll attract when you run paid ads to your website. Or invest in SEO.
They only got in touch because they are looking for help, and your ad promised to help them.
But that only gets them in the door.
To open their wallet, you need to do more.
This is where marketing automation comes in.
Ideally, you want to send them some emails to build trust.
You really should give them a call within hours of them getting in touch.
The better you do this, the better your close rate will be.
Rarely is it as good as prequalified warm leads.
Get in touch if you’ve reached your ceiling of warm leads and want to increase your reach. –> https://ghl.cloudclicks.com.au/discovery-booking-page-step-1-page
We can help you with SEO, lead generation, AND marketing automation.