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An Essential Guide to Email Marketing for Small Businesses
Small businesses are heavily dependent on marketing strategies to get ahead. For these enterprises, it’s critical to foster relationships with their patrons and business partners to generate leads and build ...
Debunking the Most Common Myths about Google Ads
With Google dominating 90% of the search engine industry, Google Ads has become the most popular pay-per-click (PPC) platform for ads. However, its popularity doesn’t explain much about the complexity ...
Here’s Why You Should Use Both Google and Facebook For Advertising
When it comes to promoting your business, it may not be enough to use one method simply. Although it would be best to streamline advertising efforts, you must also use ...
Building A Google My Business Account — 10 Quick Tips
Google My Business (also known as GMB) is a powerful tool for small businesses. Using it correctly can unlock an enormous amount of traffic, insights, and potential leads. However, using ...
Apple’s Email Privacy Changes and how it will affect your digital marketing
On 7 June 2021, Apple announced Mail Privacy Protection. Unfortunately, this means that our already unreliable email data will become even more unreliable from a digital marketing perspective. For example, ...
Digital Marketing vs. Digital Advertising: What’s the Difference?
Marketing is essential because every business wants to get its message across. However, it’s intimidating to choose the most effective and powerful channel. Many people feel that digital marketing and ...
Ensuring a good name: How to protect your email reputation
Ensuring a good name: How to protect your email reputation What’s in a name? Well, in the email marketing world, the reputation of your emails is everything! In fact, email ...
Building a website browsers love: A case study
You can tell a lot about a company by its website. Are they approachable? Communicative? Efficient? If your website is clunky, slow, confusing, and impossible to find, what does this ...
The StoryBrand Methodology
Overview of the StoryBrand Methodology There are many effective marketing strategies that you can use for your business. However, one of the most popular ones is the StoryBrand framework, or ...
How much is it to advertise your business?
Do you know how much it costs to run an ad on the various platforms? I was curious and did some research a little while ago (like 2017 ish). Some ...
How to Make Customers Buy From You – Gaining Trust in a Competitive Online World
In the natural order of things, after you’ve done your marketing, the next step is sales. Since the whole world moved online, the Internet has become a very crowded marketplace ...