You don’t want a website
You want more leads and sales

From websites to Google, Facebook and Instagram ads.
Have a chat with us. We’ll do the rest!

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Brisbane Web Design

If you’re in the market for a new Brisbane website design, there are a few things you need to be aware of. For starters, if you’re honest, you don’t want a new website. You want traffic, and you don’t want traffic either, you want leads and sales. Right?

So your website needs to do a few things:

  1. Your website needs to rank well and get traffic
  2. your website needs to turn traffic into leads
  3. your website needs to represent you well.

The problem with most (Brisbane) web designers is just that. They are designers. Most people and web design agencies that we’ve worked with have a graphic design background. In and of itself, that is not a problem, but it becomes a problem when graphic design comes first. In our experience, every excellent website design starts with the right website platform. Once you have decided on the platform, you need to do your keyword research. What terms should your website rank for? As in what business are you in? And what are people searching for? Then you need good content on your website. We have seen terrible looking websites with no graphic design on it. But the content was so good that the website was converting traffic into leads. Then you need to think of your branding, and only then should you think of graphic design

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NO LOCK-IN
CONTRACT

opt in & out
anytime

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5-10x SALE
RESULTS

30% increase in
the first 3 months

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NO WASTED
AD SPEND

every dollar spent is
with ROI in mind

Website platforms:

There is no shortage of website platforms out there. We’ve looked at many platforms and worked on many platforms. Are you selling products through your website and want an eCommerce site? We would recommend either NETO or Shopify. Are you an established business that is getting some good volume through your website? And have brick and mortar locations? We would recommend NETO. If you sell only online or are just starting, Shopify would be the way to go.

For everyone else, a WordPress website or Squarespace site is the way to go. Do yourself a favour and stay away from WIX. We’ve had nothing but trouble with them. In our experience, WordPress is the better option. You can do more optimizations, more customizations. There is almost nothing you can’t do on WordPress. Which is a huge plus, but can turn your website into a bloated beast, if you’re not careful. If you’re just starting and want to do a lot yourself, Squarespace is an excellent option.

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Website Ranking (SEO)

Once you’ve decided on a platform, you need to determine what you want to rank for. If you have an established business or website that should be easy. We use Semrush, to do keyword research, but you could sign up for a Google Ads account and use that.

If you have an established website, check out your Google Search console. Google Search Console will show you what keywords your website is ranking for. Are you redesigning your website? Make sure you don’t change your URLs without setting up a 301 redirect. If you don’t know what this means, talk to your web designer. If they don’t know what you’re talking about, or how to keep your rankings while transitioning to a new website. Run. You can get a brand new website without losing rankings. I rebuilt my website and increased my average rankings.

Website Optimisation and website page load time

As you are building a website, you want to keep your page load time and website optimisation in mind. I would recommend using a tool like Google page speed insights or gtmetrix while you are building your website. Does the new plugin you installed drop the page load time by a massive amount? I was using a form plugin, that would double my page load time. We decided to come up with a different solution.

Image Optimisation. A lot of graphic designers love huge image files. Probably because they’ve come from a print background, on the web your images should be the exact size they are rendered on your website. And you should optimise your images. You can use a tool like tinypng to compress your images before you upload them

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Website Branding

What is the brand you want to your website to communicate? I don’t mean your logo, but what tone of voice are you using? What images are you using? What calls to actions? Do you want to position yourself as a local business or a national company? As a start-up or an established organisation? Will you be using your photographs, stock photos or illustrations? What icons will you be using, …. ideally you want to work with a copywriter or a brand consultant to help with this. Again, I couldn’t tell you how many times we’ve seen spic and spec websites, that looked great but had virtually no content whatsoever on them. I’d rather spend $5000 on a copywriter and use a templated website than hire a graphic designer and skimp on the messaging.

You can generate leads with a white page and great content. A picture is not worth a thousand words when it comes to Sunshine Coast web design.

Conversion Rate Optimisation: How to turn traffic into leads

Assuming that you are getting the right traffic, now you’re website needs to do the heavy lifting. For starters, you need to decide what your main goal is. Do you want sales? Or phone calls? Form submissions or newsletter signups. Or online bookings? Or, … you get the picture. Your website needs to be designed to guide people into making the decision you want them to make. With a lot of our eCommerce clients, we found that it takes the right foundation just to get started. But to make money from your online shop, you do need to test different aspects. From the product title to the product page. From the checkout page to the checkout process. From where you put the shipping information to the return information. From the reviews, and, and, and

If you approach a website that you get it done, and then you don’t touch it, you will be disappointed. Like everything in life, you will have to put work in. You will have to make changes, test something, and make improvements. If you do, you will be rewarded. If you don’t, well…

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Website Design Brisbane

At this stage, we’re not a Brisbane website design agency. But we are working with many partners to help you get an excellent website that gets you traffic and converts that traffic into leads and sales. Schedule a free call with us, and we’ll point you in the right direction.

We’ve worked with the best

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Our growth steps program for your business

01

BOOK A 30 MIN
STRATEGY SESSION

to discover how to 3x
your sales in weeks

02

GET YOUR ADS UP
& RUNNING

with robust reporting
and optimisation

03

EXPECT SALES
INCREASE

sit back and watch
sales go up!

Testimonials

What Our Customers are Saying

It’s common sense to expect a return on your Web Design spend

There are too many times we’ve heard:

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Get a return on your web design investment

Sunshine Coast Web Design FAQ

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4 steps to double your profit in 90 days

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