Brisbane Web Design
If you’re in the market for a new Brisbane website design, there are a few things you need to be aware of. For starters, if you’re honest, you don’t want a new website. You want traffic, and you don’t want traffic either, you want leads and sales. Right?
So your website needs to do a few things:
- Your website needs to rank well and get traffic
- your website needs to turn traffic into leads
- your website needs to represent you well.
The problem with most (Brisbane) web designers is just that. They are designers. Most people and web design agencies that we’ve worked with have a graphic design background. In and of itself, that is not a problem, but it becomes a problem when graphic design comes first. In our experience, every excellent website design starts with the right website platform. Once you have decided on the platform, you need to do your keyword research. What terms should your website rank for? As in what business are you in? And what are people searching for? Then you need good content on your website. We have seen terrible looking websites with no graphic design on it. But the content was so good that the website was converting traffic into leads. Then you need to think of your branding, and only then should you think of graphic design
Cloud Clicks Digital Marketing & Web Design Services
There is no shortage of website platforms out there. We’ve looked at many platforms and worked on many platforms. Are you selling products through your website and want an eCommerce site? We would recommend either NETO or Shopify. Are you an established business that is getting some good volume through your website? And have brick and mortar locations? We would recommend NETO. If you sell only online or are just starting, Shopify would be the way to go.
For everyone else, WordPress or Squarespace is the way to go. Do yourself a favor and stay away from WIX. We’ve had nothing but trouble with them. In our experience, WordPress is the better option. You can do more optimizations, more customizations. There is almost nothing you can’t do on WordPress. Which is a huge plus, but can turn your website into a bloated beast, if you’re not careful. If you’re just starting and want to do a lot yourself, Squarespace is an excellent option.
Website Ranking (SEO)
Once you’ve decided on a platform, you need to determine what you want to rank for. If you have an established business or website that should be easy. We use Semrush, to do keyword research, but you could sign up for a Google Ads account and use that.
If you have an established website, check out your Google Search console. Google Search Console will show you what keywords your website is ranking for. Are you redesigning your website? Make sure you don’t change your URLs without setting up a 301 redirect. If you don’t know what this means, talk to your web designer. If they don’t know what you’re talking about, or how to keep your rankings while transitioning to a new website. Run. You can get a brand new website without losing rankings. I rebuilt my website and increased my average rankings.
Website Optimisation and website page load time
As you are building a website, you want to keep your page load time and website optimisation in mind. I would recommend using a tool like Google page speed insights or gtmetrix while you are building your website. Does the new plugin you installed drop the page load time by a massive amount? I was using a form plugin, that would double my page load time. We decided to come up with a different solution.
Image Optimisation. A lot of graphic designers love huge image files. Probably because they’ve come from a print background, on the web your images should be the exact size they are rendered on your website. And you should optimise your images. You can use a tool like tinypng to compress your images before you upload them
What is the brand you want to your website to communicate? I don’t mean your logo, but what tone of voice are you using? What images are you using? What calls to actions? Do you want to position yourself as a local business or a national company? As a start-up or an established organisation? Will you be using your photographs, stock photos or illustrations? What icons will you be using, …. ideally you want to work with a copywriter or a brand consultant to help with this. Again, I couldn’t tell you how many times we’ve seen spic and spec websites, that looked great but had virtually no content whatsoever on them. I’d rather spend $5000 on a copywriter and use a templated website than hire a graphic designer and skimp on the messaging.
You can generate leads with a white page and great content. A picture is not worth a thousand words when it comes to web design.
Conversion Rate Optimisation: How to turn traffic into leads
Assuming that you are getting the right traffic, now you’re website needs to do the heavy lifting. For starters, you need to decide what your main goal is. Do you want sales? Or phone calls? Form submissions or newsletter signups. Or online bookings? Or, … you get the picture. Your website needs to be designed to guide people into making the decision you want them to make. With a lot of our eCommerce clients, we found that it takes the right foundation just to get started. But to make money from your online shop, you do need to test different aspects. From the product title to the product page. From the checkout page to the checkout process. From where you put the shipping information to the return information. From the reviews, and, and, and.
If you approach a website that you get it done, and then you don’t touch it, you will be disappointed. Like everything in life, you will have to put work in. You will have to make changes, test something, and make improvements. If you do, you will be rewarded. If you don’t, well…
Website Design Brisbane
At this stage, we’re not a Brisbane website design agency. But we are working with many partners to help you get an excellent website that gets you traffic and converts that traffic into leads and sales. Schedule a free call with us, and we’ll point you in the right direction.
For every dollar we spend we see 6-7 returns, which is fantastic. This means that our online store is now outperforming some of our physical locations
Boris Schaber –Boardstore
The results have been excellent. He’s been much better than the previous Adwords manager we had.
Will CallaghanWRC Quantity Surveyors
The results have been great. With Johannes help we’ve now generating sufficient leads that we had to put on more staff. I recommend Cloud Clicks to anyone that’s thinking about digital marketing.
It’s common sense to expect a return on your adspend
There’s too many times we’ve heard:
Responsive web design means that your website looks and works well on mobile devices. If your website is not optimised for mobiles, Google won’t rank your website as well. And even if it does rank. 50% or more of your website visitors will be on mobile. If your website does not look good AND loads fast, you will use that website visitor.
A good website loads fast, looks good, communicates well and guides people to take the desired action. There is a lot of things that need to work in unison to make an excellent website.
If you are using a platform like WordPress, you will need to ‘store” your files somewhere. A webserver or web hosting does this. If you are using Squarespace or Shopify, they will host the website for you on their servers.
Web design generally refers to how your website is put together. How it looks and how the web elements are positioned. We think web design also includes the things you don’t see like the structure of the website, the server, the optimisations and the code. And the website copy is also a considerable part of the overall design.
A web server is a storage for all your website files, such as images, text files scripts, … it is like a computer that is always online where you can store your data (like dropbox). And then if someone visits your website, their browser can access the files and load them on their computer.
To get your website to rank, you need to have the right content on your website and the proper website structure. Your website needs to load fast and have links from other websites pointing to it. If you are starting from scratch, it can take months for your website to rank.
There are 2 easy answers: 1. more traffic 2. better conversion rate.
If all your traffic is coming to your site organically, it might be worthwhile to run some Google Ads. If you are already running Google Ads, you might try Facebook or LinkedIn Ads. Or you work on your SEO strategy.
To improve your conversion rate, you might set up a dedicated landing page for some of your paid traffic. Then you work on optimising that page.
A landing page is any page someone first lands on when they visit your website. It might be your home page; it might be a service or product page. A landing page can also refer to a squeeze page. When you drive paid traffic to your website you can decide where you want to send that traffic. You would have a landing page that is in line with the ad people were clicking on when they came to your site.