Latest News
What Does It Cost to Have an Agency Run Your Google Ads? (And Why That’s the Wrong Question)
Most people shopping for a Google Ads agency start with the same question. What do you charge? It's a fair thing to ask. It's also the wrong place to start. ...
What Is the Ray Edwards P.A.S.T.O.R Framework?
Who Is Ray Edwards? Ray Edwards is a communications strategist and copywriter known throughout the world. In fact, he has written for many powerful leadership and business voices, such as ...
What is Digital Marketing
Part 1: Understanding Digital Marketing Introduction to Digital Marketing Digital marketing is a broad term that encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage ...
How to Buy a Domain Name in Australia: Step by Step
Buying a domain name takes about ten minutes. Choosing the wrong one can cost you for years. I've watched Australian business owners grab the first name a registrar suggested, pay ...
How Much Does a Website Cost in Australia? An Honest 2026 Price Guide
Ask three web designers what a website costs and you’ll get three wildly different answers. One says $1,500. One says $8,000. One says $25,000. All three are telling the truth. ...
Google is Replacing Dynamic Search Ads With AI Max. Here’s What That Actually Means.
If you’ve been running Google Ads for any length of time, you already know the drill. Google rolls out a new feature, calls it the future, and nine months later ...
16,000 Emails Sent. Only 12 Sales. Here’s What Went Wrong.
A business I work with sent over 16,000 marketing emails in a single month. They had a decent list. Good products. Reasonable offers. The click rate? 0.7%. Total sales from ...
The Smartest EOFY Marketing Spend? A Website That’s Built for What’s Coming
Every year, the same thing happens. June rolls around. You realise you've got budget left. Your accountant says "spend it or lose it." So you panic-buy a new printer, some ...
How Much Should You Spend on Google Ads? (An Honest Answer)
Most business owners pick their Google Ads budget the same way. They make it up. A thousand dollars a month. Five dollars a day. Maybe they saw a Facebook post ...
I Paid for Cheap SEO Backlinks. Here’s What Happened to My Rankings.
The pitch landed through someone I knew. Not a cold email. Not a random LinkedIn message. A referral from a contact I trusted. A local Australian company offering an AI-powered ...
GEO vs SEO: How to Show Up in ChatGPT and Google
The question: "Are we showing up when people search on ChatGPT? How do we get showing up more?" Four different people. Four different industries. Same question, same week. Every few ...