The leads are expensive, the work is competitive, and your current website isn't helping
You're a tradie running your own business. That means you're the one quoting, doing the work, invoicing, and fielding calls. Marketing sits near the bottom of the list.
So you signed up to hipages, Airtasker, or somewhere similar. And for a while it worked. But now you're competing against five other tradies for the same job, racing to the bottom on price just to win work that barely covers costs. The platform takes its cut whether you win or not.
Maybe you already have a website. Someone built it a few years back, it looked fine at the time, and the enquiries have never matched what you were hoping for. You're not sure if websites just don't work for tradies, or if yours is the problem.
It's yours.
Here's how tradies stop buying leads and start owning them
Step 1 is getting the website right. Not just a page with your logo and a phone number. A proper tradie website built to show up on Google, load fast, and turn visitors into enquiries. That means clear service areas, a portfolio of your work, genuine customer reviews, and a site that works on a phone because that's how most people are finding you.
Step 2 is running Google Ads. Once your website converts, you put paid traffic behind it. Google Ads gets your business in front of people actively searching for your trade right now, in your area. A homeowner searching for "emergency plumber Brisbane" at 9pm isn't browsing options. They're calling the first credible result they find. That could be you.
When the website and the ads work together, you own the lead. No platform taking a cut. No competing on price with four other quotes. The phone rings because someone found you directly and decided you were the right person before they even called.
Common Concerns
From Smart Business Owners
"I already have a website. It just doesn't get any traffic."
A website without search engine optimisation is like a trade directory listing with no categories and no suburb. It technically exists, but nobody finds it. Most tradie websites fail because they were built to look good, not to rank. They're missing service-specific pages, they don't target the suburbs your customers actually search for, and they load slowly on mobile. All of those things cost you position on Google, and position is everything in local search.
"I tried ads before and they didn't work."
Most tradies who've tried Google Ads and got burned made one of two mistakes: they sent traffic to a website that didn't convert, or they handed the account to someone who never set up conversion tracking. Without tracking, you're spending money with no idea what's working. Over 50% of small businesses running Google Ads have no conversion tracking installed. When we run ads for tradies, we start with tracking, then the website, then the spend. Not the other way around.
Real tradie websites. Real results.
We build websites for tradies across plumbing, electrical, plastering, cabinetry, and plenty more. Every site is built to rank, load fast on mobile, and turn visitors into booked jobs.
What happens when a tradie website actually works
Joe,
Need a Plumber, Sunshine Coast
"Thanks to cloudclicks®, we're getting an abundance of clicks on Google. We now have two trucks on the road."
Dave and Mitch,
Look Cabinets, Sunshine Coast
"We've probably picked up somewhere around about two and a half million dollars' worth of work that we didn't have previously. Sometimes we have to turn your stuff off because we're getting too many leads and can't handle it."
Mark Dick,
Perfectly Plastered
"I was a little hesitant about restarting my business in this digital era, but after making an initial call they were able to lay out a plan and execute in a speedy and very impressive way. Within a very short time I've got a website and Google Ads up and running, have had constant enquiries, and as a result I'm already earning money but yet to spend $200 on the ads."
Why cloudclicks® understands tradie businesses
Most web designers know how to make a website look nice. cloudclicks® has been building websites for tradies and running the marketing behind them since 2012. JK doesn't just run an agency. He owns an e-commerce business, runs another brand, operates a SaaS, and has bought three web design and marketing agencies. When he tells you what your website needs to do, it comes from someone who's actually had to make websites generate revenue, not just someone who read about it.
cloudclicks® is a Google Partner. And because we handle web design, Google Ads, and SEO under one roof, your website and your marketing actually talk to each other. No finger-pointing between your web designer and your ads agency about why the leads aren't coming in.
The One Hour Marketing Method™
Running a trade business is a full-time job. Two full-time jobs if you count the quoting, the admin, and the driving. The One Hour Marketing Method™ is built for business owners who don't have time to manage their marketing on top of everything else.
Once your website is live and your ads are running, all you need to give us is one hour a month. We send you a summary of what's working, what's changed, and what's next. You review it, give us the go-ahead, and get back to work. We handle everything else: Google Ads optimisation, SEO, content updates, conversion tracking. You can start with just the website, or hand us the whole digital marketing plan. Either way, you won't be handed a manual and left to figure out the rest.
How to turn your website into a steady source of work
Book a free consultation
Tell us about your trade business and what you're trying to achieve.
We build your tradie website
Designed to rank on Google and convert visitors into real enquiries from day one.
Add Google Ads when you're ready
Once the website converts, we put paid traffic behind it and build from there.
Why Choose cloudclicks® For Your DigitalMarketing?
Our Services
(Pick One or Get The Whole Arsenal)
Tradie Web Design on the Sunshine Coast and Brisbane
cloudclicks® is based on the Sunshine Coast and works with tradies and service businesses across Brisbane, the Sunshine Coast, and beyond. If you want someone you can actually call and talk to rather than lodge a support ticket with, we're local and we're accessible.
Built on tools that work, not tools that are cheap
We build tradie websites on WordPress using professional hosting and reliable page builders. Every site is mobile-optimised, connected to Google Analytics and Google Search Console, and set up with proper search engine optimisation from the start. No drag-and-drop website platforms that look fine for six months and then quietly fall apart.
Frequently Asked Questions
The tradies winning consistent work have already done this
They're not necessarily better at their trade. They have a website that ranks, ads targeting the right searches, and a system that keeps enquiries coming in whether they're on the tools or not. That system is available to you. And it takes less of your time to manage than you'd expect.
Book a free consultation with cloudclicks®. We'll look at your current setup, tell you honestly what's holding you back, and show you what a proper tradie website with the right marketing behind it can do for your business.
Ready to do this?