Not too long ago, businesses advertised on TV, radio, billboards, and the like. While these forms of advertisement still exist today, more and more companies rely on the internet for their advertising efforts. After all, most people nowadays surf the website to look for the products and services they want to buy, and advertising to them simply makes sense. However, as time went by, many businesses may start to wonder if even some online advertisement channels are losing its trend, such as Facebook Ads.
So, do Facebook Ads still work today? It does! You just need to know how to do so. That said, here are the ways you can advertise on Facebook to maximise your online reach:
1. Implement Influencer Marketing
Influencer marketing is one of the most effective advertising methods to bring your brand to the heights it deserves. Basically, you work with famous people whose products or services might be of interest to your target audience. So, when the influencer naturally talks about your product/service, it’s likely that their fans will be interested to find out more and even click on your ad to learn more.
2. Capitalise on Precision Targeting
Facebook gives you the chance to craft your ad to target a specific audience. In fact, this is one of the best features that Facebook has to offer, so don’t hesitate to do so. Just be aware that your ad should be relevant to your target audience to be successful. If it’s not, then your potential customers will simply ignore your ad and move on to something more relevant instead. With precision targeting, you can ensure that the ones seeing your ads already show some form of interest in it, maximising engagement, conversion rates, and more.
3. Engage with Your Community on Facebook
Another way to promote your brand on Facebook is to engage with your target audience on Facebook itself. Start by creating some Facebook groups that are related to your brand, and then provide valuable content that’s helpful to those who wish to learn more about your products/services. This will already make you stand out from the rest, and more people will start to get interested in your brand.
4. Don’t Forget about Search Engine Optimisation
While social media links don’t exactly count towards your SEO, it still correlates in a special way. When people see your ads and are interested in them, they might end up sharing the link in various ways, whether it be linking it in their blog post or the like. Such links do count, and in addition, when people visit your landing page, your website’s rank improves! In other words, advertising on Facebook is a win-win for you!
This should be sufficient to help you understand if Facebook ads still work or not. In fact, Facebook Ads is still one of the best ways to advertise to your customers, as long as you know how to do it right. So, keep these tips in mind, and you should be able to make your Facebook Ads campaign a great success! Also, be open to new and exciting ways to market to your customers on Facebook. From fun giveaways to showcasing ongoing deals, there are plenty of ways to attract your Facebook customers to check out what you have to offer and, hopefully, take action!
Cloud Clicks is a digital marketing and advertising agency in the Sunshine Coast, offering services such as Google Ads and more. If you are looking for Facebook advertising in Brisbane, work with us today!