It doesn’t matter what people want to make you believe, but there are only two ways to grow a business.
It’s not a new website, ads, coaching or any other product or service marketers like myself want to sell you.
It’s two simple things
Increase your customers
Increase your average customer value
You can break that down into four things if you really want:
Increase your customers
- add more customers
- reduce customer churn
Increase average customer value
- increase average order value
- get customers to buy more often
I am fully aware, that there are more things to running a business.
The only real metric is your profit at the end of the day. I’d rather have a profitable small business, than a business with massive revenue, that is losing money.
A massive business with healthy profits is even better.
So how do we get there?
I’ve created a simple calculator that allows you to
- give you a snapshot of where your business is at
- allows playing with numbers to help determine what you should focus on.
Most people will be surprised to find out that increasing customers is probably the slowest way to grow your profits.
Here’s the link to the calculator: https://cloudclicks.com.au/business-growth-calculator/
